先来一段英文的介绍
In our current social media-obsessed world, it seems that a band’s online presence takes centre stage in showcasing their rising fame and talent. But LA. based quartet Transviolet abandoned all conventional means of exposure by sending out anonymous cassette tapes.
Handmade, with a simple ‘just play me’ instruction inscribed, receivers described this act of promotion as ‘genius!’ Once played, either through a cassette player or through the more accessible Shazam app, the first track off their EP ‘Girls your age’ would hauntingly echo through.
Hailed by Teen Vogue as ‘the moody, brooding little sister of Lana Del Rey’, ‘New Bohemia’ is an electro pop anthem that you’ll be playing on repeat. It’s not hard to see why the likes of Harry Styles and Katy Perry are taking note of this impressive foursome.
Transviolet had this to say of the track: “Too many times we let characteristics define and, ultimately, divide us. We are not the colour of our skin or the amount of money we have in the bank. We are not our gender or our sexual orientation. We are all humans in need of love, respect, and acceptance. Everything else is a detail. That’s what the song New Bohemia is about. It’s taking a step outside of your personal bubble and looking at the world from an outsider’s perspective.”
In our current social media-obsessed world, it seems that a band’s online presence takes centre stage in showcasing their rising fame and talent. But LA. based quartet Transviolet abandoned all conventional means of exposure by sending out anonymous cassette tapes.
Handmade, with a simple ‘just play me’ instruction inscribed, receivers described this act of promotion as ‘genius!’ Once played, either through a cassette player or through the more accessible Shazam app, the first track off their EP ‘Girls your age’ would hauntingly echo through.
Hailed by Teen Vogue as ‘the moody, brooding little sister of Lana Del Rey’, ‘New Bohemia’ is an electro pop anthem that you’ll be playing on repeat. It’s not hard to see why the likes of Harry Styles and Katy Perry are taking note of this impressive foursome.
Transviolet had this to say of the track: “Too many times we let characteristics define and, ultimately, divide us. We are not the colour of our skin or the amount of money we have in the bank. We are not our gender or our sexual orientation. We are all humans in need of love, respect, and acceptance. Everything else is a detail. That’s what the song New Bohemia is about. It’s taking a step outside of your personal bubble and looking at the world from an outsider’s perspective.”
