A New York City pizzeria is ditching the cardboard container for a pizza box that’s made of one thing and one thing only—100 percent pizza.
Vinnie's Pizzeria in Brooklyn revealed “the pizza box pizza” via Twitter and it's been sending hungry pizza lovers into a tailspin.
The pizza box pizza starts with a pepperoni pie that comes enveloped in a square pizza, replacing those boring non-edible boxes of yesteryear.
"It's a Sicilian pizza underneath—like a fluffy Sicilian pizza that forms the pizza box,” said Vinnie's owner Sean Berthiaume. So the pizza box isn't just delicious—but it's also environmentally friendly.But an entire box made of dough, sauce and cheesy goodness doesn't come cheap. Each pizza box pizza costs $40. And to keep it fresh, it's wrapped in tin foil.
He says the idea came to him during slower business hours while he was thinking about customers coming in for a slice or two, then discarding their greasy boxes right away.
While many people want to help the environment by using less cardboard boxes, they still want to get their pizza delivered to their home. Vinnie's Pizzeria does deliver right to your doorstep but Berthiaume prefers customers enjoy his pizza in the store or come pick it up fresh.
Vinnie's Pizzeria in Brooklyn revealed “the pizza box pizza” via Twitter and it's been sending hungry pizza lovers into a tailspin.
The pizza box pizza starts with a pepperoni pie that comes enveloped in a square pizza, replacing those boring non-edible boxes of yesteryear.
"It's a Sicilian pizza underneath—like a fluffy Sicilian pizza that forms the pizza box,” said Vinnie's owner Sean Berthiaume. So the pizza box isn't just delicious—but it's also environmentally friendly.But an entire box made of dough, sauce and cheesy goodness doesn't come cheap. Each pizza box pizza costs $40. And to keep it fresh, it's wrapped in tin foil.
He says the idea came to him during slower business hours while he was thinking about customers coming in for a slice or two, then discarding their greasy boxes right away.
While many people want to help the environment by using less cardboard boxes, they still want to get their pizza delivered to their home. Vinnie's Pizzeria does deliver right to your doorstep but Berthiaume prefers customers enjoy his pizza in the store or come pick it up fresh.
